How Adding Value Will Increase Sales!

How Adding Value Will Increase Sales!

Presented by: Stuart Arnold, Business Coach at Kentucky SBDC in Lexington

We can all agree when there’s no perception of value, there’s no sale. So how can we better make sure we establish value? By using tools and tips that remind us that it’s not about what WE see as valued, but what the CUSTOMER sees – it’s harder than it sounds! We’ll explore:

• Keeping the focus on value and not drifting to lesser points.
• “Telling is not selling” and how to ask the RIGHT questions.
• “The root of all failure lies in errant assumption” and avoiding that trap.
• Active listening leads to transactions.